On the Wind ~ You Don't Need a Marketing Guru to Tell You Sailing is the Great Escape (Sailing Magazine, March 2012, by Chris Caswell)
Coincidence is a funny thing sometimes. I had been musing recently about sailing, which isn't particularly unusual because I spend way too much of my time thinking about sailing, daydreaming about sailing, and wishing I was sailing. And, of course, I spend a lot of time sailing, too.
But I'd been trying to find a single thread that would explain why I love sailing and it seemed quite impossible because sailing has so many facets. There is daysailing and cruising and racing and just tinkering on your boat. It's all about wind and sun and water, but I thought there had to be something in common that makes sailing so appealing. Trying to distill that one essence was eluding me.
And then I came across a piece in the New York Times that was discussing the future of marketing to the younger generation and the consensus was one word: stillness.
Click the link below for the whole story....